With technology, I do believe that in some ways humanity, creativity, insights, empathy become more precious. The companies and brands that can show up with that are the ones that can stand out. I’m not sure that story was told in a lot of the AI ads that were running on the Super Bowl, but our story—ironically as a tech company investing in AI—was all about the [human] experts [who can help customers] and make taxes drama-free.
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Сергей Болиев (редактор отдела «Бывший СССР»)
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